wr
Concept Proposal · FERMA Forum 2026 · Rotterdam, 4–6 October

THE RISK LENS
EXPERIENCE™

Widening the Lenses: From Risk Insight to Strategic Foresight
White Rabbit Integrated CommunicationScroll or press ↓  ·  01 / 17
wr
Concept frame · visual reference only
01 · The Opportunity

Everything appears
familiar.

A modern city. A port. Infrastructure. People. Business. Nothing seems wrong.

The FERMA Forum 2026 theme invites participants to broaden their perspective. Rather than presenting risk as isolated events, The Risk Lens Experience™ reveals the invisible connections between today's decisions and tomorrow's consequences.

An immersive installation transforms visitors from passive observers into strategic thinkers.

The Risk Lens Experience™02 / 17
wr
Concept frame · visual reference only
02 · The Concept

“Every organisation sees the obvious.
Risk Managers see what lies beneath.”

Visitors enter an immersive projection room. In front of them stands a single illuminated button.

Each press reveals another invisible layer of reality.

Try it ·
press the button
The Risk Lens Experience™03 / 17
wr
03 · Experience Flow

One button. Five invisible layers.

Layer 01
Climate
Flooding · Extreme weather · Infrastructure stress · Supply disruptions
Layer 02
Cyber
Digital networks · Attacks · Data breaches · Critical infrastructure
Layer 03
Geopolitics
Trade routes · Port congestion · Conflicts · Supply chains
Layer 04
Reputation
Social media · Public opinion · Stakeholder trust · Brand
Layer 05
AI
Automation · Deepfakes · Governance · Emerging risks
≈ 3 minutes inside · 6–10 visitors simultaneously · one illuminated button
The Risk Lens Experience™04 / 17
wr
Concept frame · visual reference only
01First press · Climate
FloodingExtreme weatherInfrastructure stressSupply disruptions
Press again
The Risk Lens Experience™05 / 17
wr
Concept frame · visual reference only
02Second press · Cyber
Invisible digital networksCyber attacksData breachesCritical infrastructure
Press again
The Risk Lens Experience™06 / 17
wr
Concept frame · visual reference only
03Third press · Geopolitics
Trade routesPort congestionInternational conflictsSupply chain dependencies
Press again
The Risk Lens Experience™07 / 17
wr
Concept frame · visual reference only
04Fourth press · Reputation
Social mediaPublic opinionStakeholder trustBrand perception
Press again
The Risk Lens Experience™08 / 17
wr
Concept frame · visual reference only
05Fifth press · Artificial Intelligence
OpportunitiesAutomationDeepfakesGovernanceEmerging risks
One last press
The Risk Lens Experience™09 / 17
wr
Concept frame · visual reference only

Everything is connected.

Risks never exist independently. The room becomes a dynamic ecosystem of interconnected risks.

Widening the Lenses · From Risk Insight to Strategic Foresight
The Risk Lens Experience™10 / 17
wr
04 · Why It Works

The installation demonstrates that:

01
Risk is multidimensional
02
Every decision creates consequences
03
Foresight comes from understanding connections
The Risk Lens Experience™11 / 17
wr
Concept frame · visual reference only
05 · Installation Design

Immersive
Projection Box

• Approx. 6 × 6 metres
• Three interior LED walls (3.9 mm pitch)
• Central interaction pedestal, one illuminated push button
• Branded LED exterior faces · surround sound & lighting

Duration
≈ 3 min
Capacity
6–10 visitors
Interaction
1 button
The Risk Lens Experience™12 / 17
wr
06 · Visitor Journey & Production

Every scene, carefully pre-produced.

Outside · welcome screen→ Enter & introduction→ Press × 5 · scenarios 1→5→ Foresight reveal→ FERMA branding & exit

Each environment is pre-produced using AI-assisted cinematic workflows · high visual quality, reliable playback, a fully controllable narrative and cost efficiency.

AI Production Workflow
Concept Design→ Storyboard→ AI Environments→ Motion Design→ Projection Mapping→ Sound Design→ Final Master
The Risk Lens Experience™13 / 17
wr
07 · Deliverables

What the package includes.

Creative Direction
Visual Research
Scenario Development
Storyboards
Five Immersive AI Environments
Motion Graphics
Sound Design
Projection-ready Video Masters
Installation Creative Supervision
Technical Coordination with the Production Partner
The Risk Lens Experience™14 / 17
wr
Concept frame · visual reference only
08 · Working together

One language, from
identity to installation.

The experience is designed as a natural extension of the FERMA Forum visual identity, by the same team that created it.

Let’s shape it together
This concept outlines a possible direction for the experience, not a finished product. We’d be glad to discuss it with you and refine every aspect around your input.
alberto@brusselswhiterabbit.com
White Rabbit Integrated Communication15 / 17
wr
Technical renders & plan · Coulisses Events
Annex · Production & installation

The LED box: technical set-up.

Rotterdam, 4–6 October 2026 · build and dismantle by Coulisses Events
01 · Structure
Prolyte black truss, 6.25 × 6.25 m, 3 m height; riser carpet.
02 · LED walls
123 cabinets, 3.9 mm pitch: interior walls + branded exterior faces.
03 · Media & show control
Resolume Arena media server; 4K films stored locally, scenes triggered by the button.
04 · Interaction
Central column with illuminated push button, wired to the media server.
05 · Audio
8 × d&b E3 + 2 × Qsub, surround playback.
06 · Crew & logistics
Engineers for build, show and dismantle; transport and power included.
The Risk Lens Experience™16 / 17
wr
09 · Investment

Total project investment

White Rabbit · creative
01 · Creative Idea & Execution€2,600
Concept & experience script€1,800
Storyboards & animatic€800
02 · Art Direction€2,200
Visual development & style frames€2,200
03 · Content Production€5,800
7 immersive AI environments in 4K · ≈25s each€5,000
Original sound design · bespoke score, SFX, button cues€800
04 · Project Management€1,200
Planning, client reviews, coordination with FERMA & Coulisses·
Creative subtotal€11,800
Production & installation · Coulisses Events
€23,130
LED box 6 × 6 m: 123 LED cabinets 3.9 mm + video control  €8,400
Truss structure, rigging & carpet  €1,180
Audio system (d&b)  €330 · Power & cabling  €1,020
Crew, 5 days: build, show, dismantle  €7,700
Transport, catering & accommodation  €4,500
Total project · all-in
€34,930 excl. VAT
All creative, production and installation included · Rotterdam, 4–6 October 2026.
Investment · protected
Enter the password to view the budget.
The Risk Lens Experience™17 / 17