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Concept Proposal · FERMA Forum 2026

THE RISK LENS
EXPERIENCE™

Widening the Lenses: From Risk Insight to Strategic Foresight
White Rabbit Integrated CommunicationScroll or press ↓  ·  01 / 16
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01 · The Opportunity

Everything appears
familiar.

A modern city. A port. Infrastructure. People. Business. Nothing seems wrong.

The FERMA Forum 2026 theme invites participants to broaden their perspective. Rather than presenting risk as isolated events, The Risk Lens Experience™ reveals the invisible connections between today's decisions and tomorrow's consequences.

An immersive installation transforms visitors from passive observers into strategic thinkers.

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02 · The Concept

“Every organisation sees the obvious.
Risk Managers see what lies beneath.”

Visitors enter an immersive projection room. In front of them stands a single illuminated button.

Each press reveals another invisible layer of reality.

Try it ·
press the button
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03 · Experience Flow

One button. Five invisible layers.

Layer 01
Climate
Flooding · Extreme weather · Infrastructure stress · Supply disruptions
Layer 02
Cyber
Digital networks · Attacks · Data breaches · Critical infrastructure
Layer 03
Geopolitics
Trade routes · Port congestion · Conflicts · Supply chains
Layer 04
Reputation
Social media · Public opinion · Stakeholder trust · Brand
Layer 05
AI
Automation · Deepfakes · Governance · Emerging risks
≈ 3 minutes inside · 6–10 visitors simultaneously · one illuminated button
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01First press · Climate
FloodingExtreme weatherInfrastructure stressSupply disruptions
Press again
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02Second press · Cyber
Invisible digital networksCyber attacksData breachesCritical infrastructure
Press again
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03Third press · Geopolitics
Trade routesPort congestionInternational conflictsSupply chain dependencies
Press again
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04Fourth press · Reputation
Social mediaPublic opinionStakeholder trustBrand perception
Press again
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05Fifth press · Artificial Intelligence
OpportunitiesAutomationDeepfakesGovernanceEmerging risks
One last press
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Everything is connected.

Risks never exist independently. The room becomes a dynamic ecosystem of interconnected risks.

Widening the Lenses · From Risk Insight to Strategic Foresight
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04 · Why It Works

The installation demonstrates that:

01
Risk is multidimensional
02
Every decision creates consequences
03
Foresight comes from understanding connections
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05 · Installation Design

Immersive
Projection Box

• Approx. 6 × 6 metres
• Three projection walls + floor graphics
• Central interaction pedestal, one illuminated push button
• Surround sound & atmospheric lighting

Duration
≈ 3 min
Capacity
6–10 visitors
Interaction
1 button
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06 · Visitor Journey & Production

Every scene, carefully pre-produced.

Outside · welcome screen→ Enter & introduction→ Press × 5 · scenarios 1→5→ Foresight reveal→ FERMA branding & exit

Each environment is pre-produced using AI-assisted cinematic workflows · high visual quality, reliable playback, a fully controllable narrative and cost efficiency.

AI Production Workflow
Concept Design→ Storyboard→ AI Environments→ Motion Design→ Projection Mapping→ Sound Design→ Final Master
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07 · Deliverables

What the package includes.

Creative Direction
Visual Research
Scenario Development
Storyboards
Five Immersive AI Environments
Motion Graphics
Sound Design
Projection-ready Video Masters
Installation Creative Supervision
Technical Coordination with the Production Partner
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08 · Investment

White Rabbit Creative Package

01 · Creative Idea & Execution€4,000
Concept & experience script · 7 scenes€2,500
Storyboards & animatic€1,500
02 · Art Direction€3,500
Visual development & style frames · FERMA prism language€3,500
03 · Content Production€8,500
7 immersive AI environments in 4K · ≈25s each, 3 walls + floor€7,300
Original sound design · bespoke 3-min score, SFX, button cues€1,200
04 · Project Management€2,200
Planning, client reviews, coordination with FERMA & the production partner·
Total€18,200
White Rabbit Creative Package
€18,200 all-in
Creative idea & execution, art direction, full content production.
The experience in numbers
7 panoramic films in 4K · intro + 5 risk layers + finale
≈ 25 seconds each · ≈ 3-minute experience
Format: 3 projection walls + floor
Projection-ready masters & source files included
Hardware & on-site set-up · not included
Managed and budgeted by the event’s production partner; White Rabbit coordinates creatively with their team.
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09 · Why White Rabbit

We already speak
FERMA's visual language.

White Rabbit designed the FERMA Forum 2024 visual identity.
White Rabbit created FERMA's current visual identity.
This experience extends that language into an immersive spatial environment.

Not simply an installation.
A new way of seeing risk.
Let’s shape it together
This concept outlines a possible direction for the experience, not a finished product. We’d be glad to discuss it with you and refine every aspect around your input.
alberto@brusselswhiterabbit.com
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